Agricultural Market Research

Insight-driven decisions to capture and grow your market share

Market Intelligence That Drives Growth

We provide market research that goes beyond the numbers - offering clear insights into customer behaviour, market trends, and competitor activity. Our reports equip you with the knowledge to target the right markets, position your products effectively, and adapt to evolving industry conditions.

Qualitative and Quantitative

We run qualitative and quantitative projects from in-depth interviews and focus groups through to national surveys.

Hands-on project management from design through to analysis, reporting and presentations assures clients that their research is conducted using sound research practices and methodologies, providing meaningful and actionable insights to our clients across multiple agricultural sectors.

We have extensive industry knowledge in numerous market and product sectors, including but not limited to:

Crop protection
Fertiliser
Seed
Animal health (production and companion)
Agricultural Machinery
Finance and insurance
Distribution
Marketing

Our stable of research products includes:

New concept and product testing
Pricing
Branding
Customer satisfaction
Communications / Ad testing

Our experience covers research with:

Key opinion leaders
- Agronomists
- Vets (production and companion animal)
Farmers
- Broadacre cropping: winter and summer grains, cotton and sugar cane
- Intensive cropping: horticulture (fruit and vegetables) and viticulture
- Broadacre livestock: beef and sheep
- Intensive livestock: dairy
Companion animal owners

Our CATI field work partners are based in Australia, with their operators having an understanding and knowledge of agricultural systems and an empathy with farmers and other agri-sector stakeholders.

Our principal consultant is a member of the Research Society.

Sumitomo Chemicals Australia

We’ve been partnering with Feeding the Future Consulting & Research for qualitative research for nearly 10 years for our agricultural research needs. What has stood out the most has been their ability to use their agricultural backgrounds, understanding and knowledge to draw out honest, nuanced feedback from participants and then translate that into actionable insights. The way they synthesized themes and storytelling into their final reports has helped us in positioning our messaging in a way that truly resonated with our customer. Qualitative research gives us clarity and confidence at critical stages. It isn't just information — it’s insight we could act on

Jock Leys - Marketing & Business Development Manager